Emirates wins Skytrax World Airline Awards
Tuesday, 1 June 2010
FE Report
Underlining relentless commitment to offering the best in-flight entertainment in the air, Emirates has won the 'World's Best Airline In-flight Entertainment' award for the sixth year running at the 2010 Skytrax World Airline Awards.
Emirates faced stiff competition from other leading airlines to win the accolade at the 2010 Skytrax World Airline Awards which took place in Hamburg on 20th May, 2010, Emirates source said.
In an extremely competitive marketplace where many airlines are spending significant sums in their in-flight entertainment (IFE) products, Emirates has maintained its leadership position by concentrating on technical innovation and quality content.
Since developing ice (information, communications and entertainment), its groundbreaking audio and video-on-demand system, in late 2003, Emirates has continually improved and expanded its IFE offering and has become the benchmark for all other airlines.
Patrick Brannelly, Emirates' Vice President Corporate Communications (Product, Publishing, Digital & Events), receiving the award, said: "When we won this prestigious award for the fifth time in a row last year we knew that we could not rest on our laurels, and we immediately focused on improving ice even further,"
Ice, which is available on over 80 per cent of the Emirates fleet, offers a staggering choice of up to 1200 channels of entertainment including 230 movies from around the world.
In 2009-2010 Emirates selected movies from over 15 countries that were available in over 20 languages, as well as many with the option to choose Closed Captions for the hard of hearing, still a first in the airline industry.
Underlining relentless commitment to offering the best in-flight entertainment in the air, Emirates has won the 'World's Best Airline In-flight Entertainment' award for the sixth year running at the 2010 Skytrax World Airline Awards.
Emirates faced stiff competition from other leading airlines to win the accolade at the 2010 Skytrax World Airline Awards which took place in Hamburg on 20th May, 2010, Emirates source said.
In an extremely competitive marketplace where many airlines are spending significant sums in their in-flight entertainment (IFE) products, Emirates has maintained its leadership position by concentrating on technical innovation and quality content.
Since developing ice (information, communications and entertainment), its groundbreaking audio and video-on-demand system, in late 2003, Emirates has continually improved and expanded its IFE offering and has become the benchmark for all other airlines.
Patrick Brannelly, Emirates' Vice President Corporate Communications (Product, Publishing, Digital & Events), receiving the award, said: "When we won this prestigious award for the fifth time in a row last year we knew that we could not rest on our laurels, and we immediately focused on improving ice even further,"
Ice, which is available on over 80 per cent of the Emirates fleet, offers a staggering choice of up to 1200 channels of entertainment including 230 movies from around the world.
In 2009-2010 Emirates selected movies from over 15 countries that were available in over 20 languages, as well as many with the option to choose Closed Captions for the hard of hearing, still a first in the airline industry.