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Energizer to acquire Playtex

Sunday, 15 July 2007


ST. LOUIS, July 14 (AP): The Energizer Bunny is taking on skin care products, wet wipes and sippy cups. Energizer Holdings Inc., known for its infinitely running bunny, will buy Playtex Products Inc. for US$1.16 billion as the company expands its portfolio of personal care products.
Investors liked the news: Playtex shares soared 15.80 per cent, or $2.45, to $17.97 in trading. Energizer shares rose almost 1.0 per cent, or 94 cents, to $107.67.
St. Louis-based Energizer is offering $18.30 per share for Playtex Products Inc., the companies said in announcing the deal late Thursday. The price represents an 18 per cent premium over Playtex's closing stock price Thursday.