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Letters to the Editor

Facebook marketing for business promotion

Saturday, 25 November 2023



The users of social media are growing rapidly worldwide. One of the most popular social networking sites in Bangladesh is Facebook. Reportedly, there are 43.25 million active Facebook users in the country. So, leveraging Facebook for one's business promotion is now a common trend. As we spend a portion of our day using Facebook, businesses target potential customers with their advertisements. Businesses can use Facebook marketing to encourage customers to visit or buy the products they promote on social media platforms.
Facebook marketing is the most effective way to quickly expand a brand's reach. It is one of the most effective ways to introduce a new business or brand to the market. One can use Facebook's advertising platform for a variety of purposes that will ultimately help one achieve one's own business goals.

Munnujan Aktar,
Student of North South University, Dhaka,
[email protected]