Facebook will lose 80pc users

The Facebook phenomenon will eventually demise, according to a study by the Princeton University. Researchers, who are using diseases to model the life-cycles of social media, find it much like an infectious disease that spreads fast and dies out of the blues. Disease models can be used to understand the mass adoption and subsequent flight from online social networks, according to the study by Princeton’s Department of Mechanical and Aerospace Engineering. The study has not been peer reviewed. Updating traditional models on disease spread to assume that “recovery” requires contact with a non-diseased member—a “recovered,” non-user of Facebook —researchers predicted that Facebook will see a rapid decline, causing the site to lose 80 per cent of its peak user base between 2015 and 2017. Basically, users will lose interest in Facebook over time as their peers lose interest—if the model is correct. "Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out, and have been successfully described with epidemiological models," reads the study, according to a news agency.