Fashion houses preparing for Pahela Baishakh sales
Sunday, 28 March 2010
FE Report
Local fashion houses are gearing up their preparation to embrace the demand for new dresses on the occasion of upcoming Pahela Baishakh as demand for trendy seasonal clothing increases manifold during the national event.
Special offers by sari shops, boutiques, beauty saloons, flower shops and printing houses add glitter to the national event, which is the first day of Bangla year falling on April 14.
Industry people say sales of items including saris, fatuas, panjabis have increased manifold in the build-up to the celebrations.
Boutique shops such as Aarong, Bibiana, Onnomela, Nipun, Probortana, Rang and Anjan's have started to launch their new collection of saris and other trendy outfits.
Over the years, Pahela Baishakh has emerged as a popular festival, with people from all classes celebrating it, Ziaul Hoque, general manager of Nipun, told the FE.
"This year we are expecting the sale to double compared to last year," he added.
In addition to saris, the country's young generation prefers fusion clothing to traditional clothes.
"We have come up with new clothing lines to meet the demand of the day," a sales executive at Probortana said.
In line with the theme of the festival, salwar kameez, fatua and panjabis have been designed with hand and machine embroidery and appliquee, he added.
"Now we are busy making dresses both for men and women as the Bangla New Year is approaching," Susanta Kumar Sarker of Rang said.
Local fashion houses are gearing up their preparation to embrace the demand for new dresses on the occasion of upcoming Pahela Baishakh as demand for trendy seasonal clothing increases manifold during the national event.
Special offers by sari shops, boutiques, beauty saloons, flower shops and printing houses add glitter to the national event, which is the first day of Bangla year falling on April 14.
Industry people say sales of items including saris, fatuas, panjabis have increased manifold in the build-up to the celebrations.
Boutique shops such as Aarong, Bibiana, Onnomela, Nipun, Probortana, Rang and Anjan's have started to launch their new collection of saris and other trendy outfits.
Over the years, Pahela Baishakh has emerged as a popular festival, with people from all classes celebrating it, Ziaul Hoque, general manager of Nipun, told the FE.
"This year we are expecting the sale to double compared to last year," he added.
In addition to saris, the country's young generation prefers fusion clothing to traditional clothes.
"We have come up with new clothing lines to meet the demand of the day," a sales executive at Probortana said.
In line with the theme of the festival, salwar kameez, fatua and panjabis have been designed with hand and machine embroidery and appliquee, he added.
"Now we are busy making dresses both for men and women as the Bangla New Year is approaching," Susanta Kumar Sarker of Rang said.