Fast growing ringtone industry

Jitesh Arora brRing tone related activities, like browsing the net for the choicest ringtones, downloading them and personalizing them in the hand set has reached frenzied levels these days. The present day caller tones come in various types. brCapabilities of hand sets have also vastly improved. Most hand sets available these days have the latest sound technology products like MP3 or MP4 player and stereophonic speakers embedded in them. This gives the cell phone the utility of a music player too enabling it to play the latest true tones made in MP3 or other superior formats. brHuman beings differ vastly in their personality, likes and dislikes. The new age tones also vary greatly. There are tones to cater to all kinds of people across the globe. These tones act the same way music does to one`s moods. For the fickle minded and frayed tempered, there are the soothing melodies and country music, for the action oriented, the rock and roll type of tones, for the zealously religious, there are the religious and gospel melodies, for the nature lover, there are the natural sound recordings. There is anything and everything for a discerning enthusiast. People can even shock others with mischievous caller tones. brThe variety and novelty offered resulted in customers' imagination taking to fast lanes. People flock to cyber cafes and personal computers to acquire the latest tones. Internet service providers are having added incomes due to this competition. brNo wonder the ring tone service is already a billion dollar industry. Hundreds of websites providing caller tones mushroomed overnight. Competition among these sites to attract the interest of the customer brought about many welcome innovations in this field. brThe advent of new ringtone providing sites drove the interest levels of the discerning buyer to even higher levels. This resulted in more incomes generated for the businesses. Seeing the trend, many top end music track companies like MTV also joined action by offering their latest tracks as phone melodies, directly to the customers through telecom service providers. Here, not only the music track industry, but players in telecom industry are also the beneficiaries. brA practice seen these days is that melodies based on the latest tracks are put out in the market for sale even before the track itself sees the limelight. This is a glaring testimony to the importance attached to ringtones these days in driving up sales volumes and thereby incomes too. brCell phone manufacturers are also not sitting idle. After watching from the sidelines for some time, they have joined action by offering many latest caller tones already recorded into the hand set at the time of manufacture itself. brIt has been estimated that the incomes and profit generated by the ringtone industry is at par with that of the entire hand set industry. In addition, the business in ringtone customizing software has also seen a giant leap in terms of volumes. The future picture seems to be rosy for not only the ringtone sellers, but for the caller tone software industry, music track industry, the hand set industry, the telecom industry and, at the top of the line, the customer himself.