logo

FIFA rivals streaming companies with own platform

Wednesday, 13 April 2022


LONDON, Apr 12 (AP): FIFA is getting into the streaming platform business with a soccer version of Netflix and Amazon Prime.
The service is free and largely featuring documentaries and some live games at the launch but it could eventually be a way for FIFA to broadcast World Cup matches itself at a cost.
While increasingly positioning itself as a rival to existing media companies, FIFA+ will also be used by the governing body to promote its sponsors.
"There is no plan to charge a subscription fee for the service, that doesn't mean to say that we may not evolve over time should there be a value proposition that allows us to charge subscription if we step into premium rights or adopt other kind of models," FIFA director Burr said.