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HEALTH IS THE NEW TREND

Gen Z is making fitness about power, not size

SAMIHA MAMUN | Wednesday, 24 June 2026


Look up fitness content on your mobile phone, and you'll see something different. While flashy self-image album covers in the style of the 'peaches' twerked waist are making way for youngsters to hoist heavier weights, display their strength gains in the gym, and update fans on their energy levels, not reductions.
Losing fitness, if you can imagine it, is the real trend among our youth. Gen Z is revolutionising the definition of healthy and physically fit, and it's not a smaller one; it's a stronger, healthier one.
Bangladesh Youth Fitness Alliance (BYFA) revealed that 72 per cent of respondents representing Gen-Z (18-26 years) in the Bangladesh survey emphasised strength building and general fitness over a particular look or weight.
The figures are quite different from those of 5 years ago, when 68 per cent mainly said they were interested in weight loss.
Strength-focused gym memberships rose by 89 per cent, while weight-loss gyms and 'detox' programmes fell by 34 per cent in Dhaka between 2020 and 2025. The result? A generation that's stronger, braver, and scale-free!
What is driving Gen Z's fitness shift?
This latest fitness craze is not just the consequence of an apolitical tack but a response to genuine issues.
Burnout from diet culture
Young people have been fed the message for years that being fit is synonymous with thinness. This makes people feel exhausted and leads them to restrict their food intake, binge, then lose it, again and again.
Gen Z does not want empty gratifications that have nothing to do with good health.
Social media's new narrative
Once, Instagram pushed only the unrealistic idea of perfect looks. Still, today, many young creators are promoting their progress towards true strength, functional fitness, and a healthy diet. The algorithm now returns something more authentic than perfect.
Mental health awareness
Today's youth are aware that fitness is not just physical, but also mental. Strength training can enhance self-confidence, reduce anxiety, and increase happiness. Now, because of this all-seeing perspective, goals are being reconsidered as a whole.
What does 'healthy BMI' mean
While many Gen Z Bangladeshis are reverting to a healthy BMI range (18.5-24.9), it is not the same as before. Rather than go without food, they're:
Focusing on strengthening and developing endurance, rather than burning calories.
Emphasising energy levels, sleep quality, and mood.
Why power matters more than size
The benefits of strength training are more than purely aesthetic, as it burns more calories at rest, and muscle has a higher metabolic rate than fat.
Also, more calcium in the bones strengthens bones and reduces the risk of osteoporosis in later years.
They set up targets. Hitting strength objectives helps them with mental strength and discipline, and long-term health benefits, a better liver condition at an older age
Eat for fuel, not restriction
It's not the calories that matter; it's about the right balance of protein, good fats, and complex carbohydrates. Common foods: eggs, lentils, chicken, fish, rice and lots of vegetables.
Prioritise recovery
Gen Z knows that 'resting' days and learning to manage your stress are as much a part of your training as anything else. Many now monitor sleep quality alongside exercise.
Community fitness
Young people become active in online communities, neighbourhood clubs, parks, local sports teams, and physical education groups that promote achievement rather than perfection.
This trend is here, and it's on the rise. In this generation of Gen-Z, fitness is no longer about punishment, no longer about strict perfection, and no longer about looking a certain way. It's about developing a body that feels good, is strong, and is healthy so that you can carry yourself through life with energy and confidence.

samihamamunmeem@gmail.com