Glasgow Games ceremony to be UNICEF fundraiser
Friday, 25 July 2014
GLASGOW, July 24 (AP): The Commonwealth Games opening ceremony in Glasgow will partly be a UNICEF fundraiser, with the agency hoping the move encourages other sporting events to use showpiece occasions as charitable platforms.
"There will be a moment where everybody involved - the athletes, the audience in the stadium, the people watching on TV - will have the opportunity to support us by text or through online donations," UNICEF UK chief operating officer David Sparkes. "But it's not going to be a traditional telethon."
With around 2,000 people even donating during a rehearsal, UNICEF hopes FIFA will be inspired to follow their lead at the 2018 World Cup with a similar charitable endeavor.