Google, Yahoo top online brands
Sunday, 2 September 2007
Google and Yahoo are the top online brand names for US consumers, with MySpace a strong contender among young Internet users, a survey showed Monday.
The survey by JupiterResearch showed Google was a favourite online brand for 36 per cent of those surveyed, compared with 32 per cent for Yahoo.
But MySpace, the fast-growing social networking site, was cited as a favourite by 32 per cent of those in the age group of 18 to 24.
Among other key online brands, Amazon was cited by 20 per cent of those surveyed, eBay by 18 per cent, followed by Microsoft (11 per cent), AOL (seven per cent) and Apple (three per cent).
The survey asked users to name two of their favourite online brands.
Jupiter said the survey shows users are "brand advocates" who are loyal to a particular website, a fact important for advertisers.
"During a time when consumers are hit with a barrage of messages each day, advertisers are undoubtedly looking for ways to target their marketing more effectively," said David Schatsky, president of Jupiter Research.
— AFP
The survey by JupiterResearch showed Google was a favourite online brand for 36 per cent of those surveyed, compared with 32 per cent for Yahoo.
But MySpace, the fast-growing social networking site, was cited as a favourite by 32 per cent of those in the age group of 18 to 24.
Among other key online brands, Amazon was cited by 20 per cent of those surveyed, eBay by 18 per cent, followed by Microsoft (11 per cent), AOL (seven per cent) and Apple (three per cent).
The survey asked users to name two of their favourite online brands.
Jupiter said the survey shows users are "brand advocates" who are loyal to a particular website, a fact important for advertisers.
"During a time when consumers are hit with a barrage of messages each day, advertisers are undoubtedly looking for ways to target their marketing more effectively," said David Schatsky, president of Jupiter Research.
— AFP