GP crosses 50m subscriber milestone

Grameenphone Ltd becomes the first ever mobile telecommunication operator to cross 50 million subscriber milestone in Bangladesh. The announcement was made today at an event held at local city hotel in Dhaka. “Today we celebrate our customers with this milestone. When we started this journey we pledged to provide uncompromising service to our customers. I am happy to say that we have not wavered and still strive towards ensuring the best services for our customers; our customers remain our utmost priority,” said Vivek Sood, CEO, Grameenphone. Mr. Sood added that, “without the whole hearted support from all our customers, partners, regulators and other stakeholders, we could not have come this far.” During the press conference, the GP CEO also referred to the company’s data ambition to serve 50 million internet users on its network within the next five years. Calling the celebration of 50 million customers more than just a celebration for Grameenphone alone, Mr. Allan Bonke, Chief Marketing Officer (CMO), laid out a list of attractive offers for GP customers “to celebrate with the company.” As part of the celebrations offer, Grameenphone 3G subscribers will enjoy double internet speeds on their mobile devices with their existing internet packages at no additional costs. Furthermore, customers will enjoy a special limited time offer of 5 paisa per 10 second pulse within the GP network. “As the operator with the largest number of subscribers we felt that we have the most people to celebrate with us. Welcome to the biggest party ever,” the CMO added. The 1st Grameenphone subscriber and the 50 millionth customer, who were both present at the event, were also presented with special commemorative plaques at the event.
In line with the company’s customer-centricity drive Grameenphone had recently introduced its “Customer First” initiative including the introduction of a mobile application for employees to empower them to better serve as the organization’s brand ambassadors. Grameenphone continues to explore new avenues to improve dialogue with customers and best meet their needs, according to a statement issued by GP.