GP offers new ranges of price packages
Monday, 15 March 2010
FE Report
Leading telecom service provider Grameenphone Sunday unleashed three whole new ranges of price packages named Shohoj, Aapon and Bondhu for its pre-paid customers along with a new price plan for its trademark djuice product in the market.
The telecom giant- which is already the market leader in terms of subscribers, says that the company is aiming to offer more flexibility to its customers in terms of cost and services though the new price plans and packages.
"These new offers have been designed keeping in mind the actual need of our subscribers to offer them more options to choose from", GP Chief Executive Officer Oddvar Hesjedal said at a press conference in the city, adding "We have conducted a comprehensive marketing research for almost two years before bringing out these whole new range of packages".
The newest price package from GP has been unveiled at a time when Indian telecom giant Airtel is all set to enter the Bangladeshi telecom scene and the latest entry, insiders say, is expected to bring more price war in the local market.
GP authority says that the new price plans are individually targeted at a specific group of subscribers, as each of them come up with their own exclusive offers and services.
"The Shohoj package, for example, will cater to users who need to call all networks and would offer the callers a low flat rate of Tk. 0.79 per minute to any operator number", said GP Chief Marketing Officer Arild Kaale, adding, "It would also have the option to send message to any number for Tk. 1.00 per SMS".
"The Aapon package, on the other hand, has been designed for callers who have a predominantly GP calling base", said Kaale, "which offers a special day time and a night time tariff of 49 paisa per minute".
Leading telecom service provider Grameenphone Sunday unleashed three whole new ranges of price packages named Shohoj, Aapon and Bondhu for its pre-paid customers along with a new price plan for its trademark djuice product in the market.
The telecom giant- which is already the market leader in terms of subscribers, says that the company is aiming to offer more flexibility to its customers in terms of cost and services though the new price plans and packages.
"These new offers have been designed keeping in mind the actual need of our subscribers to offer them more options to choose from", GP Chief Executive Officer Oddvar Hesjedal said at a press conference in the city, adding "We have conducted a comprehensive marketing research for almost two years before bringing out these whole new range of packages".
The newest price package from GP has been unveiled at a time when Indian telecom giant Airtel is all set to enter the Bangladeshi telecom scene and the latest entry, insiders say, is expected to bring more price war in the local market.
GP authority says that the new price plans are individually targeted at a specific group of subscribers, as each of them come up with their own exclusive offers and services.
"The Shohoj package, for example, will cater to users who need to call all networks and would offer the callers a low flat rate of Tk. 0.79 per minute to any operator number", said GP Chief Marketing Officer Arild Kaale, adding, "It would also have the option to send message to any number for Tk. 1.00 per SMS".
"The Aapon package, on the other hand, has been designed for callers who have a predominantly GP calling base", said Kaale, "which offers a special day time and a night time tariff of 49 paisa per minute".