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Groupon plans bigger holiday push this year

Tuesday, 15 November 2011


NEW YORK, Nov 14 (Reuters): Groupon Inc is trying to grab a much larger share of consumers' holiday spending this year following the biggest daily deal company's initial public offering. Groupon launched its first holiday shopping push last year. Grouponicus, as it is known, offered discount deals in 15 cities last year. This year, Grouponicus will target 41 cities in the United States and Canada, including New York, Los Angeles and Dallas. In 2010, Groupon focused on smaller deals, but this year the company will offer bigger-ticket items.