Half of country's population can be reached on TV for $1,000
Sunday, 19 August 2007
FE Report
An amount of $1,000 would be enough to reach out almost to half of the country's population by using television, said Asiatic MindShare Bangladesh General Manager Partha Ghosh.
This disclosure is based on the findings of a survey, "What can you get for $1,000?", conducted by the global media agency MindShare. The survey enables the marketers to compare communications channel costs in 14 markets - 12 in Asia, one each in the US and the UK.
CEO for MindShare in Asia Pacific Ashutosh Srivastava said, the Asian marketers and their agencies are aggressively seeking new ways to reach and engage with consumers beyond traditional media options. The unique research, carried out by the network, enables one to convert various cost formats to a common comprehensive framework - "What can you get for $1,000?"
Seven key conclusions were drawn from the research: the emerging Asian markets still offer exceptional value for money, one can get far more bang for one's buck in India than one does in China, Asian media costs are local and irregular, digital channels promise new levels of multi-market standardisation, cinema advertisement costs are under $10 in most of the Asian markets, several developing Asian countries command high-cost outdoor premiums and one probably can afford 15 minutes of celebrity fame in Asia.
The survey included television spots, magazines, newspapers, radio, bus shelters, taxi ads, cinema, local celebrities for events, event promotion people, postcard ads, online display advertising, electronic direct marketing and keyword search advertising.
An amount of $1,000 would be enough to reach out almost to half of the country's population by using television, said Asiatic MindShare Bangladesh General Manager Partha Ghosh.
This disclosure is based on the findings of a survey, "What can you get for $1,000?", conducted by the global media agency MindShare. The survey enables the marketers to compare communications channel costs in 14 markets - 12 in Asia, one each in the US and the UK.
CEO for MindShare in Asia Pacific Ashutosh Srivastava said, the Asian marketers and their agencies are aggressively seeking new ways to reach and engage with consumers beyond traditional media options. The unique research, carried out by the network, enables one to convert various cost formats to a common comprehensive framework - "What can you get for $1,000?"
Seven key conclusions were drawn from the research: the emerging Asian markets still offer exceptional value for money, one can get far more bang for one's buck in India than one does in China, Asian media costs are local and irregular, digital channels promise new levels of multi-market standardisation, cinema advertisement costs are under $10 in most of the Asian markets, several developing Asian countries command high-cost outdoor premiums and one probably can afford 15 minutes of celebrity fame in Asia.
The survey included television spots, magazines, newspapers, radio, bus shelters, taxi ads, cinema, local celebrities for events, event promotion people, postcard ads, online display advertising, electronic direct marketing and keyword search advertising.