Hit by digitisation, artists demand govt incentives

Commercial artists affected by digitisation have sought government assistance such as incentives and trainings to help them work through difficult period in Bangladesh as digitisation has had a profound impact on the art market across the world, reports UNB.
Leaders of Bangladesh Commercial Artists Association (BCA) raised the demand at a function of the installation of newly-elected committee of the organisation at Shilpakala Academy in the city on Thursday night. They fear that the traditional industry may disappear soon, if they do not get proper government training and guidance, apart from incentives.
"Once there was no alternative to commercial artists to write political slogans on the walls, banners, festoons, and signboards with beautiful handwriting, but they have no demand today to anyone due to digitalisation. Even the existence of their livelihood is now under threat," the association leaders said.
The government has given incentives to various sectors to protect them from the Covid-induced economic recession but until date no incentive has been given to the commercial artists to protect them, according to the BCA leaders.