Hollywood glamour for Etihad Airways

Etihad Airways launched its new global brand campaign with the worldwide premiere of a new television commercial (TVC) in Abu Dhabi on Monday, says a press release in Dhaka.
Hollywood actress Nicole Kidman, along with representatives of the global media and hundreds of specially invited guests, were present at the event.
Nicole Kidman is both star and narrator of the captivating feature, which will be shown on global TV stations and social media in both 60 and 30 second formats, with still versions of the campaign appearing in print, digital and on outdoor channels.
The TVC was shot onboard Etihad Airways' new flagship Airbus A380 and in locations around the world, including various landmarks in Abu Dhabi, the release adds.
The TVC also features a digitally created scene of Kidman in the interior of the soon to be opened Louvre Abu Dhabi, celebrated architect Jean Nouvel's showcase of modern architecture, influenced by the light and geometric patterns of the Emirate.
Peter Baumgartner, Etihad Airways Chief Commercial Officer said: "Etihad Airways is constantly pushing boundaries, taking inspiration from the world to provide a superlative in-flight experience for our guests."
The opening scene shows Kidman flicking through the pages of an inspirational novel at the Strahov library, with subsequent sequences showing the actress enjoying the revolutionary cabins and service offerings onboard Etihad Airways' new A380.