'HRC garden tea' launched in mkt
Sunday, 1 July 2007
DU Correspondent
HRC has started marketing of its new product - 'HRC garden tea'- across the country.
HRC Group Chairman and Chief Executive Officer Sayeed Hossain Chowdhury formally launched the marketing by unveiling the cover of the product at the company's daylong annual distributors' conference-2007, held in the city Saturday.
Some 248 distributors from all over the country attended the conference. HRC Deputy General Manager Khandokar Murtaza Ali said, the 'dryer mouth concept' has been used in this brand for providing consumers with genuine taste of tea and improving their tea-drinking experience.
Besides, the latest 'lock bottom gasket pack' technology has been used in its packets to maintain proper freshness of garden tea, he added. HRC is currently marketing five brands of tea - HRC Cleavdon tea, Premier tea, Super tea, Clone tea and Dildarpur tea.
HRC Group Managing Director Mirza Ezaz Ahmed, Senior Deputy General Manager (Marketing) Abu Sayed Raza, General Manager (Garden) Shah Khairul Anam and Executive Director (Tea) Md Idrish, among others, were also present on the occasion.
HRC has started marketing of its new product - 'HRC garden tea'- across the country.
HRC Group Chairman and Chief Executive Officer Sayeed Hossain Chowdhury formally launched the marketing by unveiling the cover of the product at the company's daylong annual distributors' conference-2007, held in the city Saturday.
Some 248 distributors from all over the country attended the conference. HRC Deputy General Manager Khandokar Murtaza Ali said, the 'dryer mouth concept' has been used in this brand for providing consumers with genuine taste of tea and improving their tea-drinking experience.
Besides, the latest 'lock bottom gasket pack' technology has been used in its packets to maintain proper freshness of garden tea, he added. HRC is currently marketing five brands of tea - HRC Cleavdon tea, Premier tea, Super tea, Clone tea and Dildarpur tea.
HRC Group Managing Director Mirza Ezaz Ahmed, Senior Deputy General Manager (Marketing) Abu Sayed Raza, General Manager (Garden) Shah Khairul Anam and Executive Director (Tea) Md Idrish, among others, were also present on the occasion.