HSBC produces drama for ETV
Wednesday, 22 July 2009
HSBC, the world's local bank, has once again taken innovation to a whole new level through its new brand campaign 'Different Points of Value', says a press release.
HSBC has produced a two-episode drama titled 'Eka othoba koyekjon', directed by Afsana Mimi, capturing the essence of the campaign in the drama.
The first episode of the drama is scheduled to be aired on ETV on July 24 at 9:30 pm and the second episode on July 31 at 9:30 pm.
The concept of 'Different Points of Value' is significant as HSBC, being the world's local bank, appreciates the fact that people place different values on different things. The bank understands these differences, respects them, and learns from them, which eventually helps to serve its customers better.
The leading character in the drama Munia is faced with a dilemma - what does she value more? Her identity or the traditional and social expectations placed on a young woman in Bangladesh. The local audience for the first time will be a part of an interactive drama.
At the end of the first episode, on July 24, the audience will have to decide what Munia should do and how the drama will conclude. Viewers will have to send an SMS to 6969 with their choice of ending - either tradition or identity by July 28. The second episode, based on audience choice, will be aired July 31, 2009 at 9:30 pm only on ETV.
"Eka Othoba Koyek Jon" is one of the many mediums HSBC is using in its current campaign. The campaign touches upon different social and cultural values that vary from people to people, and it has a dedicated website pointsofvalue.com.
HSBC has produced a two-episode drama titled 'Eka othoba koyekjon', directed by Afsana Mimi, capturing the essence of the campaign in the drama.
The first episode of the drama is scheduled to be aired on ETV on July 24 at 9:30 pm and the second episode on July 31 at 9:30 pm.
The concept of 'Different Points of Value' is significant as HSBC, being the world's local bank, appreciates the fact that people place different values on different things. The bank understands these differences, respects them, and learns from them, which eventually helps to serve its customers better.
The leading character in the drama Munia is faced with a dilemma - what does she value more? Her identity or the traditional and social expectations placed on a young woman in Bangladesh. The local audience for the first time will be a part of an interactive drama.
At the end of the first episode, on July 24, the audience will have to decide what Munia should do and how the drama will conclude. Viewers will have to send an SMS to 6969 with their choice of ending - either tradition or identity by July 28. The second episode, based on audience choice, will be aired July 31, 2009 at 9:30 pm only on ETV.
"Eka Othoba Koyek Jon" is one of the many mediums HSBC is using in its current campaign. The campaign touches upon different social and cultural values that vary from people to people, and it has a dedicated website pointsofvalue.com.