HSBC ranks 23rd in brand valuation study
Sunday, 9 September 2007
In Interbrand's brand valuation study 2007 in conjunction with Business Week, HSBC ranked 23rd with a brand value of US$ 13.563 billion, said a press release.
The HSBC has moved up five places with 17 per cent increase in the brand value.
The HSBC has also ranked as the 3rd largest bank in the banker's survey among top 1000 banks in the world in terms of tier capital.
Mustafizur Rahman Khan, head of marketing and public relations of HSBC Bangladesh said it takes an entire organisation to build and grow a brand.
The HSBC is successfully operating in the country with nine offices and several customer service centres in Dhaka, Chittagong and Sylhet since 1996.
The HSBC has moved up five places with 17 per cent increase in the brand value.
The HSBC has also ranked as the 3rd largest bank in the banker's survey among top 1000 banks in the world in terms of tier capital.
Mustafizur Rahman Khan, head of marketing and public relations of HSBC Bangladesh said it takes an entire organisation to build and grow a brand.
The HSBC is successfully operating in the country with nine offices and several customer service centres in Dhaka, Chittagong and Sylhet since 1996.