HSBC world's most valuable banking brand
Thursday, 21 February 2008
FE Report
HSBC has been named the world's most valuable banking brand, according to an annual index of 500 leading global banks.
HSBC outclassed Citigroup and Bank of America to the top position in The Banker magazine and Brand Finance's 'Top 500 Bank Brands 2008'.
HSBC was the only bank in the entire index to achieve the highest brand rating of triple A.
The Banker believes that HSBC's strategy of portraying itself as a large, powerful global bank with a uniform brand identity has been critical to its success.
Brand building supported by high profile advertising under the tagline 'the world's local bank' ensures global awareness and appeal.
This recognition follows last year's Interbrand study of the world's most valuable brands across all sectors which saw HSBC jump five places to 23, the second best growth performance of the top 40 companies surveyed.
HSBC has been named the world's most valuable banking brand, according to an annual index of 500 leading global banks.
HSBC outclassed Citigroup and Bank of America to the top position in The Banker magazine and Brand Finance's 'Top 500 Bank Brands 2008'.
HSBC was the only bank in the entire index to achieve the highest brand rating of triple A.
The Banker believes that HSBC's strategy of portraying itself as a large, powerful global bank with a uniform brand identity has been critical to its success.
Brand building supported by high profile advertising under the tagline 'the world's local bank' ensures global awareness and appeal.
This recognition follows last year's Interbrand study of the world's most valuable brands across all sectors which saw HSBC jump five places to 23, the second best growth performance of the top 40 companies surveyed.