IBACC holds inter-business school marketing competition
Tuesday, 1 December 2009
FE Report
IBA Communication Club (IBACC) recently organised an inter-business school marketing competition titled Brandwitz-2009 in sponsor with Clear -- a brand of Unilever Bangladesh Limited (UBL), said a press release.
The competition started with an inaugural workshop conducted by UBL Senior Brand Manager Tanzeen Ferdous and Grameenphone (GP) Deputy General Manager Mushfiqur Rahman.
A total of 45 teams from 15 institutions took part in the competition.
The first round of the tournament was adjudicated by mid-level marketing managers of leading multi-national companies (MNCs) and local companies. Fifteen teams qualified for the next round.
In the second round, the participants devised a branding strategy for 'The Axe', a brand of Unilever in the social context of Bangladesh.
Three teams from IBA and one each from North South University (NSU), Dhaka University (DU) and BRAC made it to the final round.
The topic for the final was "Changing Us Not the Climate: Saving Bangladesh from Climate Change".
The judges for the final were UBL Brands Director Naushad Chowdhury, Asiatic Marketing Communications Limited Chief Executive Officer (CEO) and Managing Director Aly Zaker and Rahimafrooz Bangladesh Limited Group Managing Director Feroz Rahim.
Team IBA-1 won the competition, while IBA-3 and NSU became first and second runners up respectively.
The champion, first runner up and second runner up teams were awarded Tk 100,000, 50,000 and 25,000 respectively.
IBA Communication Club (IBACC) recently organised an inter-business school marketing competition titled Brandwitz-2009 in sponsor with Clear -- a brand of Unilever Bangladesh Limited (UBL), said a press release.
The competition started with an inaugural workshop conducted by UBL Senior Brand Manager Tanzeen Ferdous and Grameenphone (GP) Deputy General Manager Mushfiqur Rahman.
A total of 45 teams from 15 institutions took part in the competition.
The first round of the tournament was adjudicated by mid-level marketing managers of leading multi-national companies (MNCs) and local companies. Fifteen teams qualified for the next round.
In the second round, the participants devised a branding strategy for 'The Axe', a brand of Unilever in the social context of Bangladesh.
Three teams from IBA and one each from North South University (NSU), Dhaka University (DU) and BRAC made it to the final round.
The topic for the final was "Changing Us Not the Climate: Saving Bangladesh from Climate Change".
The judges for the final were UBL Brands Director Naushad Chowdhury, Asiatic Marketing Communications Limited Chief Executive Officer (CEO) and Managing Director Aly Zaker and Rahimafrooz Bangladesh Limited Group Managing Director Feroz Rahim.
Team IBA-1 won the competition, while IBA-3 and NSU became first and second runners up respectively.
The champion, first runner up and second runner up teams were awarded Tk 100,000, 50,000 and 25,000 respectively.