ICC hopes India vs Pakistan clash can be a big push in US market

India vs Pakistan is the biggest cricket match in the world and International Cricket Council (ICC) is hoping it will help them make a big push in the US market while the game can fetch thousands of dollars to the broadcasters in advertisement rates, report agencies.
The India vs Pakistan T20 World Cup 2024 clash in New York could help the broadcasters make some big money. The match will be held at the Nassau County International Stadium today (Sunday) and it's expected to be a full house. The India-Pakistan clash becomes even more important just because the Men in Green are coming on the back of a Super Over defeat to co-hosts United States of America in Dallas on Thursday.
The Babar Azam-led unit will thus be expected to pull up their socks and give it their level best against the Men in Blue come today (Sunday).
There's been a lot of talking points leading up to the contest, both on and off the field. Tickets are being sold at Rs 0.84 million (8.40 lakh) per seat, with prices varying on the kind of lounge at the stadium. Then there's thepromotions of the game for broadcast, with global companies spending extravagantly on advertising.
According to a report, the advertising slots for the India-Pakistan match could fetch a whopping $48,000 for 10 seconds of an ad slot. That translates to Rs 4 million in Indian currency. "The India-Pakistan game always commands a premium," said Santosh N, a managing director at D&P Advisory, a company that offers sports valuation services.
He also added that a 10-second ad slot for India games would sell for Rs 2 million on average. In comparison, the Super Bowl reportedly fetched $6.5 million for 30 seconds, whereas for UK advertisers during the FIFA World Cup, the amount was around £400,000 for 30 seconds, which is $511,000.
The estimated cost for a 10-second ad slot during the 2023 ODI World Cup that was held in India was Rs 03 million.
Coca-Cola, Saudi Aramco and the Emirates Group are some of the biggest multinational firms who are sponsoring the one-month showpiece event of cricket. The matches have been scheduled in such a way that they cater to the prime-time hours in the Indian sub-continent and South Asian countries.
The India-Pakistan match in New York will begin on Sunday at 10.30 am local time, during which it will be 8 pm IST in India.
Wider global outreach is another factor when it comes to big games like India-Pakistan. The ICC is attempting to grab the attention of the global audience ahead of the 2028 Los Angeles Olympics, where cricket is set to be included.
Thanks to top Indian-origin executives in technology companies like Google and the popularity of the sport among South Asian communities, there is a considerable fan base for cricket in the United States.