IFIC gets brand manual from Dhansiri
FE Report | Friday, 13 March 2009
Dhansiri Communications on behalf of IFIC Bank Limited hosted an event at a city hotel recently to celebrate the exchange of IFIC Bank's first ever brand manual, said a press release.
The bank's brand manual has been crafted by Dhansiri Communications.
It has been formulated to succinctly impart not only the brands strategic position but also outline the established parameters and details of all marketing materials of the bank.
Dhansiri Managing Director Shomi Kaiser presented the brand manual to IFIC Bank Chairman Mohammad Lutfar Rahman.
Also present on the occasion were Managing director Mosharraf Hossain and Deputy Managing Director (DMD) Abdullah along with high officials and board of directors of the bank.
The bank's brand manual has been crafted by Dhansiri Communications.
It has been formulated to succinctly impart not only the brands strategic position but also outline the established parameters and details of all marketing materials of the bank.
Dhansiri Managing Director Shomi Kaiser presented the brand manual to IFIC Bank Chairman Mohammad Lutfar Rahman.
Also present on the occasion were Managing director Mosharraf Hossain and Deputy Managing Director (DMD) Abdullah along with high officials and board of directors of the bank.