IGLOO ‘most trusted global brand’
FE Desk | Tuesday, 2 October 2018
IGLOO Ice Cream, produced by Abdul Monem Ltd., a leading conglomerate of the country, has been selected to win the 'Most Trusted Global Brands Award 2018' under the category of Rising Brands.
Most Trusted Global Brands is a research based listing of remarkable brands that have the power to create business value and impact much more than revenues and profit margins, says a statement.
It said these brands are globally well-established ones that have earned consumers' trust with a long history of consistently delivering on their brand promise.
Throughout this process the brands were selected for the Most Trusted Global Brands Award 2018 after an extensive three phases of research and scrutiny.
Chief Executive Officer of Igloo Ice Cream G M Kamrul Hassan received the award at an award-giving ceremony at Madinat Jumeirah in Dubai recently.
Kamrul Hassan was also selected as the 'Best CEO' in FMCG Category (Food and Beverage) to receive the 'South Asian Partnership Summit & Business Excellence Award 2017'.