Indian tea co enters North American mkt
Sunday, 5 October 2008
TORONTO, Oct 04 (PTI): After capturing European and Japanese markets, India's Premier's Tea company, has entered the North American market.
"Take Premier's Tea and See," Hasmukh A. Shah, Chairman of the Kolkata-based company said while launching the famous Indian major brands - Darjeeling, Assam, Nilgiris and Kangra Tea - in Canada, the US and Mexico through its Toronto-based Premier's Tea North America subsidiary.
Shah said: "North Americans will now enjoy a pure, unadulterated cup of Indian black or green, white and organic tea... the finest cup you have ever tasted from the tea gardens of India."
Claiming that his company processes the world's purest tea at its state-of-the-art facility in Kolkata, Shah said: "We already sell them in 26 countries. Now tea lovers in North America will get a taste of our 100 per cent pure Darjeeling tea when so much adulterated tea is being sold under this world-famous brand."
Though the Darjeeling brand is globally protected, almost 75 per cent of the so-called Darjeeling tea sold worldwide is not genuine, Shah asserted.
"India produces 8.75 million kilogrammes of Darjeeling tea, but 33 million kilogrammes fake tea is sold worldwide under this brand as dealers in many countries, including the UK, brand adulterated tea as Darjeeling tea," he said.
Shah said Premier's pure tea was set to capture more of the global market as people abandoned coffee for health reasons.
"People in the West now realize that tea is very good for health as it has just 1.3 per cent caffeine as compared to 14.1 per cent in coffee. Plus, tea is a great anti-oxidant," he said adding "All our brands are the purest as our tea is put through an eight-step cleaning process at the world's best plant -- the only one outside Japan -- in Kolkata."
Premier's Tea North America president Robert Hebert said: "Tea is fast replacing coffee in North America and you will now get taste of our 100 per cent pure Darjeeling and other brands."
"Already, 330 million people in the age group of 16 to 65 drink tea. The numbers will rise fast as people get access to pure teas. We are beginning with two containers and I am sure we will soon sell a lot more," he added.
"Take Premier's Tea and See," Hasmukh A. Shah, Chairman of the Kolkata-based company said while launching the famous Indian major brands - Darjeeling, Assam, Nilgiris and Kangra Tea - in Canada, the US and Mexico through its Toronto-based Premier's Tea North America subsidiary.
Shah said: "North Americans will now enjoy a pure, unadulterated cup of Indian black or green, white and organic tea... the finest cup you have ever tasted from the tea gardens of India."
Claiming that his company processes the world's purest tea at its state-of-the-art facility in Kolkata, Shah said: "We already sell them in 26 countries. Now tea lovers in North America will get a taste of our 100 per cent pure Darjeeling tea when so much adulterated tea is being sold under this world-famous brand."
Though the Darjeeling brand is globally protected, almost 75 per cent of the so-called Darjeeling tea sold worldwide is not genuine, Shah asserted.
"India produces 8.75 million kilogrammes of Darjeeling tea, but 33 million kilogrammes fake tea is sold worldwide under this brand as dealers in many countries, including the UK, brand adulterated tea as Darjeeling tea," he said.
Shah said Premier's pure tea was set to capture more of the global market as people abandoned coffee for health reasons.
"People in the West now realize that tea is very good for health as it has just 1.3 per cent caffeine as compared to 14.1 per cent in coffee. Plus, tea is a great anti-oxidant," he said adding "All our brands are the purest as our tea is put through an eight-step cleaning process at the world's best plant -- the only one outside Japan -- in Kolkata."
Premier's Tea North America president Robert Hebert said: "Tea is fast replacing coffee in North America and you will now get taste of our 100 per cent pure Darjeeling and other brands."
"Already, 330 million people in the age group of 16 to 65 drink tea. The numbers will rise fast as people get access to pure teas. We are beginning with two containers and I am sure we will soon sell a lot more," he added.