logo

'Jonaki' boutique store opens

Monday, 19 February 2024


A new boutique store named 'Jonaki' was inaugurated at a posh city hotel on Saturday, spearheaded by a dynamic female entrepreneur.
Jonaki's founder and CEO Nasreen Zamir described the venture as an initiative "designed in Bangladesh, inspired by France and made in Malaysia".
The launching of the store with its major product being perfumes of different types carrying the brand name 'Jonaki' drew a number of connoisseurs of beauty products and distinguished people at Hotel Intercontinental, where the outlet is located, reports BSS.
The other Jonaki products included women beauty and fashion items such as cotton-printed scarves, which Nasreen Zamir said are "inspired by motifs and nature of Bangladesh".
"To find that label (Jonaki), a relentless search had to be carried out that led to the discovery of the word Jonaki, the Bangla name for the inimitable fireflies that lights up mysteriously in the dark only to disappear and reappear again," she told the launching ceremony.
Nasreen, also honorary consul of Luxemburg in Bangladesh, said over the past 30 years she has been providing her clients with elegant interior design solutions contemporary in style and international in use but Jonaki was her flagship store.
She inaugurated the boutique by cutting a ribbon along with European Union (EU) Ambassador and Head of Delegation in Bangladesh Charles Whiteley, the prime minister's Ambassador-at-Large Mohammad Ziauddin and her husband Ambassador Muhammad Zamir at the hotel lobby.