Kids' Council takes off at British Airways HQ
Tuesday, 21 August 2007
FE Report
British Airways (BA) marked its commitment to the clients of the future by hosting the inaugural meeting of the 'British Airways Kids' Council' at Heathrow recently.
Ten children from across the world were flown to the BA headquarters to discuss the BA brand and product offerings.
In the first ever initiative of its kind to be implemented by an airline, the Kids' Council provides young people with the opportunity to genuinely influence the British Airways flying experience.
Children from Hong Kong, Uganda, Mexico, Nairobi and South Africa flew into Heathrow to join council members from the UK for the first meeting on August 8 at the headquarters.
The razzmatazz of technology was top of the agenda onboard of the UK flag carrier. Suggestions also included an interactive web-cam in the cockpit and connections for MP3 players to download music and live broadcast of football matches. Other suggestions included clowns and magic shows in the check-in queues, soft play areas onboard and free chocolate for all children flying.
The interactive session gave them a chance to take part in a cabin crew role-play exercise and a Q&A session with a BA pilot with key questions including "what is the difference between flying a plane and driving a car?" And "have you ever flown with a giraffe onboard?"
This was followed by the opportunity to rate a selection of food and drinks with the airlines chiefs and the chance to take off and land in an aircraft simulator with the help of a pilot.
British Airways (BA) marked its commitment to the clients of the future by hosting the inaugural meeting of the 'British Airways Kids' Council' at Heathrow recently.
Ten children from across the world were flown to the BA headquarters to discuss the BA brand and product offerings.
In the first ever initiative of its kind to be implemented by an airline, the Kids' Council provides young people with the opportunity to genuinely influence the British Airways flying experience.
Children from Hong Kong, Uganda, Mexico, Nairobi and South Africa flew into Heathrow to join council members from the UK for the first meeting on August 8 at the headquarters.
The razzmatazz of technology was top of the agenda onboard of the UK flag carrier. Suggestions also included an interactive web-cam in the cockpit and connections for MP3 players to download music and live broadcast of football matches. Other suggestions included clowns and magic shows in the check-in queues, soft play areas onboard and free chocolate for all children flying.
The interactive session gave them a chance to take part in a cabin crew role-play exercise and a Q&A session with a BA pilot with key questions including "what is the difference between flying a plane and driving a car?" And "have you ever flown with a giraffe onboard?"
This was followed by the opportunity to rate a selection of food and drinks with the airlines chiefs and the chance to take off and land in an aircraft simulator with the help of a pilot.