Mahindra to add first motorcycles, challenging Honda
Thursday, 22 July 2010
MUMBAI, July 21 (Bloomberg): Mahindra & Mahindra Ltd plans to introduce its first motorcycles in India within the next few months as it challenges Hero Honda Motors Ltd in the world's second-biggest two-wheeler market.
The company intends to add motorbikes ranging from low-cost entry models to premium products, Anoop Mathur, the head of Mahindra's two-wheeler business, said in an interview at the company's Mumbai headquarters Tuesday. He declined to elaborate further on the product plan.
The two-wheeler unit aims to break even next fiscal year and to become as large as Mahindra's tractor and sport-utility vehicle businesses within seven years, Mathur said.
The company intends to add motorbikes ranging from low-cost entry models to premium products, Anoop Mathur, the head of Mahindra's two-wheeler business, said in an interview at the company's Mumbai headquarters Tuesday. He declined to elaborate further on the product plan.
The two-wheeler unit aims to break even next fiscal year and to become as large as Mahindra's tractor and sport-utility vehicle businesses within seven years, Mathur said.