Man Utd eye commerical opportunities in Asia
Friday, 24 July 2009
SEOUL, Jul 23 (AFP): Manchester United chief executive David Gill said Thursday that his team's ongoing Asian tour was crucial to reinforce their brand in an increasingly important commercial region.
The club, one of the richest in the world, are in South Korea on the second leg of their pre-season tour following two friendlies in Kuala Lumpur. They also visit China.
For United, the trip is as much about business as preparing the players for another assault on the Premier League title and chief executive David Gill ackowledged there was a lot of commercial work involved.
"A lot of work has gone into this tour ... We've got a lot of commercial activity around games as well as charity activity," he said.
"They are all very important markets to us," he added, referring to the massive enthusiasm for football in South Korea and other Asian countries.
The club, one of the richest in the world, are in South Korea on the second leg of their pre-season tour following two friendlies in Kuala Lumpur. They also visit China.
For United, the trip is as much about business as preparing the players for another assault on the Premier League title and chief executive David Gill ackowledged there was a lot of commercial work involved.
"A lot of work has gone into this tour ... We've got a lot of commercial activity around games as well as charity activity," he said.
"They are all very important markets to us," he added, referring to the massive enthusiasm for football in South Korea and other Asian countries.