Marcel kicks off 'Digital Campaign'

Marcel, a popular electronics brand, has launched 'Digital Campaign Season-16' with attractive customers' benefits on purchase of its refrigerators and washing machines, says a press release.
Under the campaign, customers will get cashback of up to Tk 50,000 and various sorts of Marcel products for free using scratch cards. The campaign launched on November 21 will continue until further notice.
The company's officials made the announcement of the campaign at a programme held at Marcel corporate office in the capital recently. Along with the Season-16, customer can purchase some specific models of Marcel fridge at discounted prices under the 'Hot Sale' campaign, which will continue up to November 30.
The program was attended by company's Deputy Managing Directors Eva Rizwana Nilu, Amdadul Hoque Sarker and Humayun Kabir, Plaza Trade's CEO Mohammad Rayhan, Senior Executive Director SM Zahid Hasan and Amin Khan, Marcel's Advisor Dr. Md. Shakhawat Hossen, Chief Marketing Officer Firoj Alam, Head of Business Intelligence Ariful Ambia, Refrigerator's Chief Business Officer (CBO) Tofail Ahmed and Home Appliance CBO Al-Imran.
According to the authorities, detailed information, including the name of the buyer, mobile number and model number of the product, is being stored on Marcel's server during the registration process through digital campaign. As a result, even if the warranty card is lost, the customer can get fast service from any Marcel service centre in the country.