Marico launches Parachute Just for Baby Toothpaste

Fast-moving consumer goods company Marico Bangladesh, has brought in a new addition to its baby care range under Parachute Just for Baby brand, in efforts to ensure safe baby teeth care, for babies between the ages of 6 months to 6 years.
The new product- Parachute Just for Baby Toothpaste, entailing two new variants and flavors, orange and mixed fruit, has been specifically formulated for babies with 100 per cent safe ingredients and tested under the supervision of dentists, taking baby's delicate teeth and gums into consideration.
The toothpaste is made with 100 per cent safe ingredients and Madesafe certified from Safe Cosmetics Australia and is Australian certified nontoxic. The toothpaste is also Fluoride Free, Synthetic color free, Sugar free, SLS Free and is safe even its allowed by babies.
Fluoride, a common ingredient in Toothpastes may create irritating sensation in baby's mouth and may make the taste too strong, making babies reluctant to use the toothpaste, while SLS another common ingredient in baby toothpastes, is one of the harshest surfactants that may cause irritation to baby's internal mouth tissue and allergic reactions.
Additionally, residual sugar present in mouth from the use of toothpaste may result in tooth decay and cavity formation, while synthetic colors are harmful for baby, especially if ingested. Keeping all these in mind, Parachute Just for baby has developed its toothpaste to ensure safe and gentle oral care for baby's delicate teeth and gums.
Costing only 90 Tk, both variants of the product are already available in 45g packs across superstores, cosmetics stores, neighborhood super shops, E-Commerce Websites, and modern trade outlets.
Parachute Just for baby, is an extension of Marico International's baby care brand - Just for Baby. Parachute Just for baby aims to cater to all baby care needs with its wide range of baby care products - that comprises, Baby Lotion, Baby Oil, Baby Wash, Baby Soap, Baby Powder, Baby Face Cream ,Rash Cream and now Baby Toothpaste.
Regarding the new product launch, Ashish Goupal, the Managing Director of Marico Bangladesh said, "Parachute just for baby with its commitment of offering 100 per cent safe baby care products is delighted to launch Parachute Just for Baby tooth paste , it's a first launch of Marico Bangladesh in Oral care category. With this innovation of offering Safe dental care for babies, Parachute Just for baby tooth paste will be another feather in the cap of Marico Bangladesh."