McCann Erickson's knowledge director visits Unitrend Bangladesh
Sunday, 31 August 2008
Neeraj Mehra, Director Knowledge Management, from McCann Worldgroup Asia Pacific visited the office of Unitrend Ltd (affiliated with McCann Erickson) in the city recently, says a press release.
A session was held which involved both the agency populance as well as the clients. The goal of Mehra's visit was to share necessary information regarding McCann and its tools.
Mehra gave a presentation which included the availability of information through McCann's international knowledge center, regarding understanding consumers, brands, and their experiences in 111 countries around the globe.
The gathering was quite interactive and gave all parties concerned opportunities to speak out and moreover learn about marketing world. This session is a part of the McCann's commitment to build the capacity of the local agency.
A session was held which involved both the agency populance as well as the clients. The goal of Mehra's visit was to share necessary information regarding McCann and its tools.
Mehra gave a presentation which included the availability of information through McCann's international knowledge center, regarding understanding consumers, brands, and their experiences in 111 countries around the globe.
The gathering was quite interactive and gave all parties concerned opportunities to speak out and moreover learn about marketing world. This session is a part of the McCann's commitment to build the capacity of the local agency.