Mediacom signs deal with DMTCL

An agreement has been signed between Dhaka Mass Transit Company Limited (DMTCL) and advertising agency Mediacom Limited for exclusive branding services for advertising campaigns within metro rail.
The agreement was signed at the conference room of DMTCL on Thursday, says a press release.
Mohammad Abdur Rauf, Company Secretary of Dhaka Mass Transit Company Limited, and Ajoy Kumar Kundu, Chief Executive Officer of Mediacom Limited, signed the agreement on behalf of their respective organisations.
Aftabuddin Talukder, the project director of Dhaka Mass Transit Company Limited; Nasir Uddin Ahmed, Director of Operation and Maintenance; Md Nazrul Islam, General Manager of Signaling and Telecom; Alim Shaikh, Head of Finance and Accounts Department at Mediacom Limited; and Sanaul Ahmed, Head of the Department of Out of Home, were present on the occasion.
This agreement designates Mediacom Ltd as the exclusive agency responsible for managing advertising campaigns within the metro rail system.
Through Mediacom, various organisations and brands will have the opportunity to seamlessly run video ads, dynamic content, and fixed sticker ads within the metro rail environment.
Mediacom Ltd remains committed to advancing new media opportunities, and this collaboration with Metrorail represents a significant step forward.