Microsoft buys online shopping search firm
Thursday, 4 October 2007
SAN FRANCISCO, Oct 3 (AFP): The battle for terrain in the lucrative Internet search market continued yesterday with Microsoft revealing it has bought Jellyfish, a US firm specialising in comparison shopping online.
"We purchased Jellyfish.com," Microsoft search and advertising platform group vice president Alex Gounares said in a written reply to an AFP inquiry.
"We think the technology has some really interesting potential applications as we continue to invest heavily in shopping/commerce as a key vertical for Live Search."
Live Search is Microsoft's free Internet search service that has been mired in third place behind Google and Yahoo when it comes to popularity.
Gounares described Wisconsin-based Jellyfish.com as a shopping search engine that enables customers to compare prices and vendors before buying online.
"We purchased Jellyfish.com," Microsoft search and advertising platform group vice president Alex Gounares said in a written reply to an AFP inquiry.
"We think the technology has some really interesting potential applications as we continue to invest heavily in shopping/commerce as a key vertical for Live Search."
Live Search is Microsoft's free Internet search service that has been mired in third place behind Google and Yahoo when it comes to popularity.
Gounares described Wisconsin-based Jellyfish.com as a shopping search engine that enables customers to compare prices and vendors before buying online.