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Million-dollar phone number sells

Tuesday, 11 March 2014


A VIP mobile number has sold for more than two million dollars at a charity auction in Abu Dhabi, it appears. The number, 777-7777, and its accompanying bumper package from Middle Eastern phone company Etisalat, sold for 7,877,777 dirhams ($2.1m), The National newspaper reports. But there is a catch. The unnamed buyer does not actually own their new memorable number, as all numbers technically belong to the government. Instead, the winner gets a two-year phone contract for Etisalat's Diamond Plus package, which includes 22,500 phone minutes, 22,500 text messages, and 100GB of data every month. That's the same as 12 hours of calls and 725 texts each day. On the Etisalat website, the standard VIP package costs about $230 per month, according to BBC.