Mindshare rebrands corporate identity
Sunday, 28 September 2008
Mindshare, a global marketing and media network, has unveiled comprehensive worldwide rebrand of its corporate identity, said a press release.
The redesign, developed in partnership with branding agency Moving Brands, coincides with the WPP agency's ongoing global restructure announced earlier this year in line with the company's intention to become 'lead business partner' of the clients.
The network's branding retains the signature colour purple, which was established at its inception from the merger of JWT and Ogilvy & Mather media departments in 1997, but includes a complete refresh of the agency's brandmark and visual identity.
The new brandmark consists of a bespoke wordmark and Mindshare's new partner symbol, the release added.
The redesign, developed in partnership with branding agency Moving Brands, coincides with the WPP agency's ongoing global restructure announced earlier this year in line with the company's intention to become 'lead business partner' of the clients.
The network's branding retains the signature colour purple, which was established at its inception from the merger of JWT and Ogilvy & Mather media departments in 1997, but includes a complete refresh of the agency's brandmark and visual identity.
The new brandmark consists of a bespoke wordmark and Mindshare's new partner symbol, the release added.