Mukul Roy new GM of Asiatic MindShare
Saturday, 15 March 2008
FE Report
Mukul Roy Chaudhuri has been appointed general manager of Asiatic MindShare Limited -- the largest media management agency in Bangladesh.
He was given the responsibility to continue the growth of the company.
Chaudhuri began his career as a research assistant in Indian Market Research Bureau (IMRB) in 1979. Prior to joining Asiatic MindShare Limited, Chaudhuri served Ogilvy and Mather Bangladesh as the first ever Country Head, where he established the setup of world's famous Ogilvy agency in Bangladesh.
Apart from advertising, he has made significant contribution in establishing and popularising satellite channels such as ETV and Zee TV in India.
He is the first person who started advertising TV programmes in the form of a fair in the district level to increase the viewership of the channel.
During his 29 years of career in media and advertisement endeavour, he served J Walter and Thompson (JWT), Kolkata, Ogilvy and Mather (O&M) Mumbai, Delhi and Kolkata and was a director in Airtime Marketing Limited.
Mukul Roy Chaudhuri has been appointed general manager of Asiatic MindShare Limited -- the largest media management agency in Bangladesh.
He was given the responsibility to continue the growth of the company.
Chaudhuri began his career as a research assistant in Indian Market Research Bureau (IMRB) in 1979. Prior to joining Asiatic MindShare Limited, Chaudhuri served Ogilvy and Mather Bangladesh as the first ever Country Head, where he established the setup of world's famous Ogilvy agency in Bangladesh.
Apart from advertising, he has made significant contribution in establishing and popularising satellite channels such as ETV and Zee TV in India.
He is the first person who started advertising TV programmes in the form of a fair in the district level to increase the viewership of the channel.
During his 29 years of career in media and advertisement endeavour, he served J Walter and Thompson (JWT), Kolkata, Ogilvy and Mather (O&M) Mumbai, Delhi and Kolkata and was a director in Airtime Marketing Limited.