MW Bangladesh, MAYA celebrate World Music Day

To celebrate Bengal's rich folk music heritage and World Music Day, MW Magazine Bangladesh, in partnership with MAYA, the natural wellness brand of Square Toiletries Limited, organised MAYA 'Songs of Bengal: Pran Bondher Sone' at Aloki Convention Centre on Friday, according to a press statement.
One of the programme's primary goals has been to present Bengal's folk traditions in a contemporary format while fostering a meaningful connection between cultural heritage and younger generations. Through music, storytelling, and artistic interpretation, the event sought to demonstrate the continued relevance of Hason Raja's work in today's world.
Throughout the programme, attendees were taken on a journey through the landscapes, philosophies, and cultural traditions that shaped Hason Raja's work. The performances highlighted themes of mysticism, self-reflection, the "monermanush" or inner self, and the unique cultural environment of the haor region that profoundly influenced his writing.
In her welcome address, Rumana Chowdhury, Editor and Publisher of MW Magazine Bangladesh, emphasised the importance of making cultural heritage accessible to new audiences.
"Since its inception, MW has believed that culture is not something to be preserved only in its original form. It must also be reinterpreted, experienced, and shared with new generations," she said. "This event is an expression of that belief."
Addressing the audience, Malik Mohammed Sayeed, CEO of Square Toiletries Limited, highlighted the significance of preserving and celebrating Bangladesh's cultural traditions.
He remarked that initiatives such as Songs of Bengal provide valuable opportunities for younger generations to rediscover the country's musical heritage and reaffirmed MAYA's commitment to supporting art, culture, and creative expression.
The programme was supported by Square Toiletries Limited and reflected MAYA's ongoing association with initiatives that celebrate nature, culture, and heritage.Sun Communications Limited served as the Communications Partner for the event.
On the occasion of World Music Day, MW Bangladesh presents MAYA 'Songs of Bengal: Pran Bondher Sone,' will be broadcast on Maasranga Television on 21 June 2026at 8:30 PM.