Nestle launches ad stressing ‘trustworthy facts’
Monday, 7 January 2019
NEW DELHI, Jan 06 (Reuters/ANI): Nestle has launched a full-page print advertisement campaign highlighting the 'trustworthy facts' about its instant noodles brand Maggi. The move comes a day after the Supreme Court revived the class-action suit in National Consumer Disputes Redressal Commission (NCDRC).
The full-page ad sees Nestle boldly reassuring consumers saying 'Your Maggi is Safe, Has Always Been,' akin to their re-launch campaign in 2015.
The advertisement that appeared in media goes on to highlight that the safety of the product has been "confirmed and reaffirmed many times through rigorous testing laboratories accredited by NABL (National Accreditation Board for Testing and Calibration Laboratories.)"
Conceptualised in bright yellow, the print campaign clarifies that Nestle "does not add lead to Maggi Noodles in any form at any stage," adding that the brand has "consistently cleared tests" that are conducted to specify safe-limits for elements, including lead.
The ad concludes by telling consumers to "go ahead, enjoy your Maggi, loved and trusted for 35 years." Soon after the Supreme Court decision to revive the suit and consequent ad campaign came out, people were quick to take to Twitter to comment on it.