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New Anchor product hits local market

Wednesday, 21 April 2010


FE Report
New Zealand Dairy Products Bangladesh Ltd (NZDPB) launched a new product, Anchor Pre-School 2+, in the local market Tuesday.
"We've introduced the best product on child nutrition supported by nutrition and goodness of milk," SA Mallick, Managing Director of NZDPB said while speaking at a press conference marking the occasion at a city hotel.
"The product is specially developed for children two to four years old," he said.
The fortified milk ensures all the requirements of a balanced diet, specially nutri-care, a special bundle of nutrients comprising vitamins A and C, mineral iron, Zinc and Selenium for developing a strong immune system, the company officials said.
The Anchor Pre-School product is already being marketed in Sri Lanka and other Asian countries.
GM Kamrul Hassan, Marketing Manager, and Mehrab Raja, Brand Manager of the company, among others, were also present at the press conference.