No business goes without cyber presence

Emerge, Grow and Sustain are the keywords for every business. It was not until recently that marketers got aware of the untapped online market and commenced altering ways from the increasingly conventional marketing mix.  The dodge was the incredible combination of increasing cyber population, neat strategies and a conveniently low investment. In order to maximize reach in the exact group of target market for the products/service, online marketing took micro and macro marketing to a whole new level for every business hub. By getting the balance of offline and online marketing right, marketing mix will help provide everything firms need to achieve the lead, boost up sales, improve customer retention and shoot up the company profits. Due to the integration of information and communication technologies, billions of consumers have come within reach, thus securing online marketing as the most preferred option in today's world.
Bangladesh has not only captured the newest marketing policy, but has completely indulged into it. Starting from the smallest business to the largest, no business goes without cyber presence in today's internet. Also knows as i-marketing or web-marketing, it facilitates the online presence that is vital to survive in today's competitive market. For business to stay ahead, or perhaps even stay in the game, marketers are required to have an efficient and effective marketing strategy. Even from the small to medium business, there is no apparent reason for only a website to be a sole online marketing medium. The idea is to integrate the website into marketing plan organization that would eventually drive to new leads and generate new business opportunities. E-marketing enables the marketers to reach out to an extent of TG that wouldn't ordinarily be reached under a single avenue of advertising.
In today's times, the marketability of a website depends upon several factors. With the key objective in mind, which is to increase site visitors, the factors are designed accordingly. Both quantitative and qualitative approach could be used in order to lead to the purpose. The strategy is, an increasing number of visitors assure an increasing marketability. Furthermore, with an increasing number of quality visitors, there stands an increasing opportunity to capture customers out of them. The traditional ways of coming out to potential customers include via Search Engines, Partner Websites, Advertising from Popular Websites, Traditional Media and most importantly - Social Media. As for outlining e-promotional methods, Web Public Relations (WPR), E-leaflets and having a domain name are the starters for an individual online identity.
In today's times, there are a few notable names that occur to us just by triggering the word "online". Initially distinguishing the names on the basis of websites and social media, the following elaborates on their stand in today's i-market.
Websites:
ClickBD.com - Having started operations from the year 2005 as the first e-commerce portal in Bangladesh, ClickBD is now one of the most visited websites in the country. It is an online marketplace that allows trade of almost anything and everything with safe transactional methods. The site has a strong and growing community of users who trade in a wide assortment of items. ClickBD started off with a world class infrastructure that not only enabled our country to get introduced to online marketing, but has also simplified the prospect in an array of perspectives. According to statistics, people spend maximum time on ClickBD, making it the most popular site in the entire country. Currently, over 90 per cent of all items on ClickBD get sold, giving the users a relieving convenience to enter into its online trading system. It also facilitates the users to avail an auction-style bargain over products as well as go for the Fixed Price option when required.
BDJobs.com- This was the first online career management site in the country. Eight young business and IT professionals, backed by strong command of over e-business and deep understanding of job demand in the market led to the making of this website back in the year 2000. Exploring the maximum benefits of the internet, it is believed to provide the users with the best offer they can afford in accordance with their qualifications and experience. Not only does is play a medium to the employees, but it also serves well in today's employer market. With a vast list of candidates sorted according to their qualification, employers abandon the traditional recruiting methods and opt for this rather simpler version.
Social Media
Facebook - Facebook has almost built up its own unique marketplace. As vast as it is,    there is no business that has not gotten its official Facebook page for better marketing opportunities. There are businesses that use Facebook to stay connected to its users and update consumers on their service.  Then there are other pages that survive solely on facebook. E-business has taken up a revolution due to this popular social medium. The following are an assortment of businesses that has either met a boost in sales due to i-Marketing, or is making a prosperous small business on the foundation of Facebook.
Established Companies with promotional Facebook Page:
Reflections - Architectural Glass Designs and Decorative Art Glass:
Being the leading premium producer of Decorative Art Glass in Bangladesh since 1998, Reflections is now strong in business. However, as the change in consumers demand, the traditional marketing strategies had to be altered. An online presence to ensure better reach to potential customers is now a vital element for every business. This not only simplifies the process of better communication, but also negates the long bridge between sellers and buyers. E-business saves the trouble of visiting showrooms due to online catalogues. This fastens up business and makes life easier for both the parties. Reflections is now standing on 1,162 Facebook followers of Art Glass lovers.
LIVE Kitchen: This is one of the newest additions to the food carnival of Dhaka. This had a notable increase in popularity among the youth soon after the opening. Within months of inauguration, the LIVE Kitchen stands on 17,756 Facebook followers. This was possible only due to the quality of food they serve, and an intelligent implementation of online marketing strategy. The intensive online presence and proper handling of followers with lucrative incentives gave LIVE Kitchen an unbelievably high online popularity in no time.
Business on Facebook:
Hooray4Cupcakes: This is a baking business with a sole owner. The only medium of promotion is through Facebook. Nevertheless, the amount of response this business gets is surprisingly encouraging. Currently standing on 4063 followers, Hooray4Cupcakes is making it big as a premium baking service. It offers a wide assortment of bakery items, all of the top-notch quality. The quality is its differentiating factor, strong enough to hold the flag higher than the other bakery online services. The target market for this service includes a wide age group, starting from the youth to the elderly.
The Glam Closet: The Glam Closet is the youth accessory hub on Facebook. It offers unique products that are designed to lure the young girls. The differentiating factor of this business is the exclusivity of each imported product. The variety of supplies includes assorted jewellery, home décor items and phone accessories. Their demand has raised up to 2150 followers on Facebook. The online service and home delivery opportunity has made business a whole lot easier for young social media entrepreneurs and buyers.
E-business is not the next big thing, it already is. If anything, it would only grow strong and expand wider to capture the yet untapped marketplaces of the world. Bangladesh, just like the rest of the world, would move towards this pleasant digitisation.
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