Nokia launches campaign for creating awareness on environmental issues
FE Report | Monday, 16 June 2008
International environmental organisations WWF and International Union for Conservation of Nature (IUCN) on Sunday launched the global online community 'Conect2earth.org aimed at creating awareness on environmental issues among the young people all over the world.
Supported by mobile phone giant Nokia, the site www.connect2earth.org is designed to upload videos, images, and text where the users will be able to rank other entries and to share with others smart ideas, concerns or solutions about environmental issues and what needs to be done.
Launched in March 2008, the site also features an ongoing competition where the users will vote on a winner each month who will be rewarded with a Nokia mobile phone. The competition will be open for participation until 31st August, 2008.
Additionally, the Grand Prize winner- selected by a panel of prominent conservationists at the end of the competition will win a trip to the IUCN World Conservation Congress in Barcelona in October this year and will get the chance to present his ideas about environmental issues to a gathering of political, environmental and business leaders from around the world.
Targeted towards young people aged between 13 and 35, the website receives on average 43,000 daily visits from all around the world
"Moving away from the previous radical approach, IUCN now stresses on interaction with the private sectors for environmental causes," said Raqibul Amin, Programme Coordinator of IUCN, addressing reporters. "Hopefully, this website and especially the competition will generate keen interest among the young people of Bangladesh," he added.
Later, a slide show was also presented displaying various environment friendly measures taken up by Nokia in manufacturing, packaging and recycling of their products.
Headquartered in Switzerland, IUCN is the world's largest global environmental network of more than 1000 government and NGO member organizations. While, WWF is an independent conservation organisation, active in over 100 countries.
Supported by mobile phone giant Nokia, the site www.connect2earth.org is designed to upload videos, images, and text where the users will be able to rank other entries and to share with others smart ideas, concerns or solutions about environmental issues and what needs to be done.
Launched in March 2008, the site also features an ongoing competition where the users will vote on a winner each month who will be rewarded with a Nokia mobile phone. The competition will be open for participation until 31st August, 2008.
Additionally, the Grand Prize winner- selected by a panel of prominent conservationists at the end of the competition will win a trip to the IUCN World Conservation Congress in Barcelona in October this year and will get the chance to present his ideas about environmental issues to a gathering of political, environmental and business leaders from around the world.
Targeted towards young people aged between 13 and 35, the website receives on average 43,000 daily visits from all around the world
"Moving away from the previous radical approach, IUCN now stresses on interaction with the private sectors for environmental causes," said Raqibul Amin, Programme Coordinator of IUCN, addressing reporters. "Hopefully, this website and especially the competition will generate keen interest among the young people of Bangladesh," he added.
Later, a slide show was also presented displaying various environment friendly measures taken up by Nokia in manufacturing, packaging and recycling of their products.
Headquartered in Switzerland, IUCN is the world's largest global environmental network of more than 1000 government and NGO member organizations. While, WWF is an independent conservation organisation, active in over 100 countries.