\\\'Pay-by-size\\\' for films in future
Wednesday, 30 April 2014
The cost of watching a newly released film will depend upon the size of the screen on which it is viewed in future, the head of Dreamworks Animation says. Those who watched on a "movie screen" would pay the most while those using smartphones would only pay a small fee, Jeffrey Katzenberg said. This pricing model will be common in 10 years' time, he told a US conference. But one commentator suggested it would be tricky to accurately identify the precise size of the devices used. Mr Katzenberg - who runs a studio that has produced movies such as Shrek, Madagascar and Kung Fu Panda - was speaking at the Milken Global Conference in California. This bills itself as a forum for people to find solutions to challenges in business, as well as other areas, according to BBC.