PCB taps ICC, seeks India's reasons for not travelling to Pakistan

LAHORE, Nov 12 (Geo Tv): The Pakistan Cricket Board (PCB) has written to the International Cricket Council (ICC) seeking reasons behind India's refusal to cross the border to play the Champions Trophy in Pakistan, sources told Geo News on Tuesday.
The development comes amid the ongoing ambiguity surrounding India's participation in the mega-event, set to be hosted by Pakistan in February-March next year.
Earlier, the sources had said that the PCB intended to write to the ICC after the Board of Control for Cricket in India (BCC) verbally informed the international body of its decision to not send its team to Pakistan for the said tournament.
The ICC then communicated the matter to the PCB which prompted the latter to consult with the Pakistani government on the issue.
The board intends to present a firm stance, reflecting the government's advisory, and has decided to not accept any "hybrid model" provisioning any of its Champions Trophy matches outside Pakistan.
"If India's participation contributes to ICC's revenue, the PCB's role is equally crucial, and without Pakistan-India matches, the ICC revenues would suffer significantly," say sources.
The board intends to present a firm stance, reflecting the government's advisory, and has decided to not accept any "hybrid model" provisioning any of its Champions Trophy matches outside Pakistan.
"If India's participation contributes to ICC's revenue, the PCB's role is equally crucial, and without Pakistan-India matches, the ICC revenues would suffer significantly," say sources.
Also, there's a chance of Pakistan boycotting ICC events in India altogether for "mixing sports with politics" and refusing to visit Pakistan.
The prospective move, if executed, could have major financial and structural consequences for global cricket as Pakistan's absence could weaken viewership and ICC's projected revenue from broadcasters and sponsors.
The ICC, which secured $3.2 billion from broadcast rights for the 2024-2027 cycle and anticipates $1 billion more in other revenue, relies heavily on marquee events featuring Pakistan and India, which consistently attract record viewership and engagement.
"No India vs Pakistan games in ICC events mean all broadcast and sponsorship deals would fall out," said a source who noted that a match in the ICC event is important for global cricket. In recent years, the ICC has made sure that India play Pakistan at least once in each of the global cricketing events, ensuring a major chunk of revenue from this game.
The match between arch-rivals at the 2023 World Cup drew unprecedented interest, with 173 million viewers on Indian TV and 225 million digital viewers.