Polar Ice Cream rolls out 'Essora'

Polar Ice Cream has unveiled 'Essora', a white chocolate-coated fruit ice cream, marking a new format in the local market.
Essora is available in two distinct fruit variants: Banana and Mixed Berry. Each bar features a smooth white chocolate shell that breaks into a vibrant fruit core with ripples-bringing together richness and refreshment in a layered experience, says a press statement.
The product was officially launched recently in Dhaka, in the presence of senior officials of Polar Ice Cream, including Chief Operating Officer Shah Masud Imam, Head of Marketing Md. Abdullah-Al-Mamun, Head of Sales & Distribution Rashed Sarwar, Head of HR & IT Kazi Saiful Islam, GM-Factory Project Mohammad Mainul Islam, Head of Supply Chain Syed Imtiaz Hossain, Head of Plant Operation Mohammad Iftekhar Ahsan, and Head of Internal Audit Nizamul Islam.