Prime Bank Road Show concludes
FE Report | Thursday, 7 August 2008
Prime Bank Road Show that started in the middle of March this year at the bank's Gulshan branch in the city finally concluded at its Barisal and Khulna branches recently.
During the four and a half-month long campaign the Road Show covered 63 branches of the bank situated across the country.
The first ever road show on the theme 'Connecting Customers' was conducted by the bank to disseminate information to the general masses about its products and services through 'direct-to-door' (D2D) method.
In this way, the customers were reached by the promoters at their doorsteps. The method proved effective as a large number of people moved to the branches during the final events showing keen interest in the products and services of the bank.
Considering the interest shown by the customers, the bank is planning further such programmes in the future to sustain the gains and response to the campaign.
Md Ehsan Habib, senior vice president and head of the marketing division of the bank, declared the campaign closed during the final activation programme at the bank's Khulna Branch.
AKM Kamal Uddin, vice president and head of Khulna branch was also present during the concluding ceremony.
During the four and a half-month long campaign the Road Show covered 63 branches of the bank situated across the country.
The first ever road show on the theme 'Connecting Customers' was conducted by the bank to disseminate information to the general masses about its products and services through 'direct-to-door' (D2D) method.
In this way, the customers were reached by the promoters at their doorsteps. The method proved effective as a large number of people moved to the branches during the final events showing keen interest in the products and services of the bank.
Considering the interest shown by the customers, the bank is planning further such programmes in the future to sustain the gains and response to the campaign.
Md Ehsan Habib, senior vice president and head of the marketing division of the bank, declared the campaign closed during the final activation programme at the bank's Khulna Branch.
AKM Kamal Uddin, vice president and head of Khulna branch was also present during the concluding ceremony.