Prospects of email marketing

IT firms help in graphic design, web design and web development but rarely do they execute email sending services for any particular marketing company. The fact is that Bangladesh as a nation has not yet been totally accustomed to email marketing.
However, national email marketing is stepping ahead gradually from its infant age. New enterprises keep focusing on email marketing to reach their target client groups. Email marketing requires successful campaigning with briefly appealing templates. The purpose of such stipulation is related to introducing customers with products and services of particular companies. Email marketing services do the job for marketers.
Generally, email marketing focuses on the targeted users via an email. The email must be enriched with brief and transparent message to introduce and grow awareness of products or services. In a highly competitive business environment, broadcasting advertisement is a must. Email marketing supports in this regard through adding value to branding image and decreasing the advertisement costs as well. Informative, inviting and easily reactive newsletters on email open up the path of inquiries for clients within perfect time boundaries.
Email marketing solutions have taken myriad magnitudes. The service stores a huge range of contact details of stakeholders in order to make them better equipped with products. It permits the users to contact even in groups or categories to take a unanimous decision.
Furthermore, it pursues quick delivery aspect and can produce repeat sales. Instant communication with customers from any nook and cranny is another feature. Scope of switching sales as well as valuable feedback from audiences has made the email marketing industry a role model in virtual space.
However, email marketing solutions feature some uniqueness in the form of managing mailing list both online and offline with credibility. Some services give importance to selective or categorical works.
Email marketing services in Bangladesh have drawn inspiration from global email marketing. Market research shows that compared to US$ 1.5 billion spent on global email marketing in 2010, the industry will expand to US$ 6.5 billion by 2018. Increased global email marketing results from greater approach to email by commoners through smartphone or less costly internet connection.
The consumer-focused companies are much alive today to add value to their products and services. To convey the brand message and utility prospects to global customers, channeling via email messages has no alternative. Nevertheless, global email marketing services in that way assist the global marketers to draw clients' instant attention through featured advertisement. What the global email marketers should therefore keep in mind is to consider contextual differences.
Email templates need culturally sensitive articulation to achieve consumers' greater acceptance. Greetings add weight to clients' consideration too. In addition, determining appropriate subject lines, brand logo and placing the accessible links in suitable areas entail specific connotation.
The writer is a graduate researcher, Department of
Women and Gender Studies, University of Dhaka.
 azizahena@yahoo.com