Rethinking the branding of beautiful Bangladesh
Friday, 12 December 2008
The name Beautiful Bangladesh ---- many countries will object to such a declaration that Bangladesh is beautiful or more beautiful than other countries. How can Bangladesh compare its beauty to countries such as Italy, France, Spain, Thailand, England and the U.S. among many others? What sort of marketing can be done with this brand?
Now, I am not saying that Bangladesh is not beautiful, indeed it is, but Bangladesh needs a brand that presents a more compelling image and can carry it into the future proudly. More than beauty, Bangladesh has its people and those people have heart, hospitality, and friendliness. Truly Bangladesh is the Heart of Asia, with a brand like this there would be so many more possibilities and moreover it carries a much more powerful, positive image. You can feel it.
There are many people out there with opinions about how Bangladesh should re-brand itself. Mostly they all agree on the reasons why this needs to happen, but the way to go about it varies. There is only one who has been helping his countrymen for over 20 years. Dr. Ehsan Imdad has worked to help many migrating Bangladeshis in the U.S. for over 20 years through the Bangladesh Association of NY (BANY) and Bangladesh Shangshod among many other affiliated organizations, and is also a marketing professional with over 20 years experience gained from his career in the U.S. with Corporate America's top financial and pharmaceutical companies.
He has launched many brand products and knows first hand the way it works best. He is also the author of , "The Art of Marketing Communication and Corporate Culture published by UPL and was recently featured on Channel I's most popular talk show, Grameenphone's "Tritomatray Apni". During the programme he, too, suggested that Bangladesh be re-branded as "Bangladesh, the Heart of Asia". When you analyze it, this is the brand that truly fits Bangladesh.
Any country can be beautiful on the outside, but what will keep tourists coming back? It is not the exterior beauty of Bangladesh. It will be the warmth of the people who serve them, the hospitality in the hotels across the country, the smiles in the faces of the children -- The Heart of Bangladesh.
Please read the document written by Dr. Ehsan Imdad on branding Bangladesh. It is truly worth your time and full of many enlightening ideas.
Aminul Islam
Tikatoli, Dhaka
Now, I am not saying that Bangladesh is not beautiful, indeed it is, but Bangladesh needs a brand that presents a more compelling image and can carry it into the future proudly. More than beauty, Bangladesh has its people and those people have heart, hospitality, and friendliness. Truly Bangladesh is the Heart of Asia, with a brand like this there would be so many more possibilities and moreover it carries a much more powerful, positive image. You can feel it.
There are many people out there with opinions about how Bangladesh should re-brand itself. Mostly they all agree on the reasons why this needs to happen, but the way to go about it varies. There is only one who has been helping his countrymen for over 20 years. Dr. Ehsan Imdad has worked to help many migrating Bangladeshis in the U.S. for over 20 years through the Bangladesh Association of NY (BANY) and Bangladesh Shangshod among many other affiliated organizations, and is also a marketing professional with over 20 years experience gained from his career in the U.S. with Corporate America's top financial and pharmaceutical companies.
He has launched many brand products and knows first hand the way it works best. He is also the author of , "The Art of Marketing Communication and Corporate Culture published by UPL and was recently featured on Channel I's most popular talk show, Grameenphone's "Tritomatray Apni". During the programme he, too, suggested that Bangladesh be re-branded as "Bangladesh, the Heart of Asia". When you analyze it, this is the brand that truly fits Bangladesh.
Any country can be beautiful on the outside, but what will keep tourists coming back? It is not the exterior beauty of Bangladesh. It will be the warmth of the people who serve them, the hospitality in the hotels across the country, the smiles in the faces of the children -- The Heart of Bangladesh.
Please read the document written by Dr. Ehsan Imdad on branding Bangladesh. It is truly worth your time and full of many enlightening ideas.
Aminul Islam
Tikatoli, Dhaka