Rio diamonds to splash across mainland China
Wednesday, 29 September 2010
SHANGHAI, Sept 28 (Commodity Online): Rio Tinto, one of the world's leading mining and exploration companies, is taking new initiatives to launch varioius diamond products across mainland China.
Rio Tinto's diamonds from its Argyle Diamond Mine in western Australia have made their debut in mainland China with the official unveiling of a contemporary fashion jewellery collection and a unique diamond encrusted kookaburra.
The new and innovative diamond pieces were showcased at the Australian pavilion at the World Expo in Shanghai, at an event that celebrated the unique partnership between Rio Tinto's diamonds business and Chow Tai Fook, China's leading diamond jewellery retailer.
Inspired by the colours of Australia, "Peng Peng", a 20-cm high diamond encrusted kookaburra was designed by Chow Tai Fook as a symbol of their partnership with Rio Tinto and as a tribute to the World Expo.
This one-of-a-kind objet d'art is encrusted with approximately 20,000 diamonds, and will undertake an extensive tour of key Chinese cities where it will be exhibited at Chow Tai Fook stores.
The unique Chow Tai Fook fashion jewellery collection comprises more than 55 pieces that were introduced in stores in China in early September. It has been especially designed to offer a versatility and contemporary edge for the growing Chinese diamond jewellery market.
Chow Tai Fook's superior expertise in the design, manufacture and retailing of diamond jewellery in China, along with Rio Tinto's world class diamond productions.
Rio Tinto's diamonds from its Argyle Diamond Mine in western Australia have made their debut in mainland China with the official unveiling of a contemporary fashion jewellery collection and a unique diamond encrusted kookaburra.
The new and innovative diamond pieces were showcased at the Australian pavilion at the World Expo in Shanghai, at an event that celebrated the unique partnership between Rio Tinto's diamonds business and Chow Tai Fook, China's leading diamond jewellery retailer.
Inspired by the colours of Australia, "Peng Peng", a 20-cm high diamond encrusted kookaburra was designed by Chow Tai Fook as a symbol of their partnership with Rio Tinto and as a tribute to the World Expo.
This one-of-a-kind objet d'art is encrusted with approximately 20,000 diamonds, and will undertake an extensive tour of key Chinese cities where it will be exhibited at Chow Tai Fook stores.
The unique Chow Tai Fook fashion jewellery collection comprises more than 55 pieces that were introduced in stores in China in early September. It has been especially designed to offer a versatility and contemporary edge for the growing Chinese diamond jewellery market.
Chow Tai Fook's superior expertise in the design, manufacture and retailing of diamond jewellery in China, along with Rio Tinto's world class diamond productions.