Ronaldo shoots to top of Instagram rich list

Cristiano Ronaldo has shot to the top of Instagram's annual rich list of celebrities who can charge the most for a sponsored post, with the footballer able to command as much as $1.6m (£1.2m) to endorse a product on social media, reports https://www.theguardian.com/.
The Portugal captain, who rattled the Euro 2020 sponsor Coca-Cola by removing its drinks from view at a post-match press conference, has been crowned king of the influencers in a list that includes the wrestler-turned-actor Dwayne "the Rock" Johnson and the singer Ariana Grande.
It is the first time the footballer has reached first place in the annual rankings, which are dominated by US celebrities from the reality TV, film and music industries.
The amount Ronaldo is estimated to be able to charge for a sponsored post climbed significantly last year, almost doubling from $889,000 in 2019. Ronaldo moved from third place in 2019, leapfrogging the previous list-topper Johnson and the second-ranked Kylie Jenner, the makeup entrepreneur and celebrity.
The 36-year-old is estimated to make more than $40m annually from Instagram, more than his salary as a player at the Italian Serie A club Juventus, and his pay-per-post fee has rocketed along with his popularity which has soared during the pandemic.
Ronaldo is the most-followed person on Instagram with more than 300 million fans, having added more than 125 million since the beginning of last year, more than triple the 100 million he had in 2017 when the first "rich list" was compiled.
Brands pushed by Ronaldo on Instagram include the anti-dandruff haircare brand Clear, which he promotes in slick television-quality videos alongside more amateur posts with advice to followers such as: "Keeping a clear head helps me to be on top of my game".
His combined social media following, including the major platforms Facebook and Twitter, is more than 550 million.
"With the Euros starting earlier this month and a few controversial marketing moves over the last couple of weeks," Ronaldo's presence has skyrocketed," said Mike Bandar, a co-founder of HopperHQ.com, which compiles the unofficial annual list of Instagram's top earners. "Just a week ago he confirmed his king of Instagram status as he became the most-followed person on the platform."
The top 10 list includes only one other sports star, Ronaldo's arch-rival Lionel Messi, who is ranked seventh and is able to charge almost $1.2m a post.
Six of the top earners are women and include high-profile stars such as Kim Kardashian, Beyoncé, Grande and Selena Gomez. The estimated amount celebrities could charge for a sponsored post climbed considerably last year, fuelled partly by increased online usage as the public sought to alleviate boredom while stuck at home during the coronavirus pandemic.
Johnson, the highest-paid actor of 2020, earning an estimated $87.5m, according to Forbes, saw his paid-for post fee rise by $500,000, while Kardashian's rose by $560,000.
Johnson endorses brands including Teremana Tequila, Gomez has a partnership with the learning company XQ America, Beyoncé promotes Adidas products and Jenner has deals in place with the makeup brand Moon and activewear business Alo Yoga.